Customer Retention vs. Acquisition: Balancing Your Marketing Strategy
In today's competitive business landscape, it is crucial for companies to not only attract new customers but also retain existing ones. Customer retention and acquisition are two key components of a successful marketing strategy, and finding the right balance between the two is essential for long-term growth and profitability. Customer acquisition refers to the process of attracting new customers to a business. This involves various marketing activities such as advertising, lead generation, and... Read more